The essence of strategy is differentiation. Our main point of differentiation for our clients is our operational intelligence, which has been fully developed into our proprietary technology. Our unique in-lane, real-time messaging system delivers personalized promotional offers to one, all, or even a specific group of customers. This technology delivers promotional offers and coupons right at point of purchase. Promotions range from simple discounts to continuity-based programs, or they can be shopper specific based on spending levels and personalized for each of your customers. This distinct capability provides to our partners the competitive advantage that allows them to further understand their consumers' behavior and market to each customer individually.

Best-of-breed technology that gives you the flexibility you need

Proprietary technology
Live in over 4,000 lanes
Nearly 1 million transactions a day
Enables real-time, 1-to-1 marketing to your shoppers
Interfaces with your existing POS equipment
Networked throughout all stores in the chain
Provides enhanced customer information to cashier/store personnel
Provides promotions engine for continuity offers, sweepstakes and product specials-extremely fast speed-to-market capability

    Example promotions:
    Recognition and Reward
    Event Marketing
    Department Builder
    Continuity
    Network Partner Offers
InfoPilot is highly flexible, so if you are not looking for a full-scale rewards program, but would like to deliver targeted messages to your customers right in the lane, InfoPilot can scale with you. We will help you to determine if this system and/or other program components will fit with your business goals and help keep your customer base happy and shopping your stores again and again.
YOU Technology's industry-leading, full-scale, solution-based promotional system automates the decision-tree in the development and execution of communication programs for retailers.

The promotion system is a sophisticated engine that allows each promotion to track consumer behavior across multiple shopping trips and makes sophisticated decisions real-time. Each communication has the ability to be unique and personalized for each customer. Keeping the offers and the products relevant and customizing them to the particular consumer's purchasing habits insures maximum results for your business.

The decision tree takes the process through requirements specification to implementation and approval. This application gives retailers the edge in implementing a robust, customer marketing program that provides the promotional flexibility of programming, retailer determined security, as well as ease of execution for superior functionality without limitations of current POS systems.

Promotional Flexibility
With the robust integrated solution, unlimited offers and promotions are delivered without exhausting POS resources. As part of the overall S&H Solutions application suite, this powerful tool is a unique point of difference in the loyalty solutions marketplace.

    Real-time Personalized Communications
    On-the-fly rules-based customization of offers
    True One-to-One Targeting Goals Personalized on Behavior or Attributes
    True One-to-One Marketing with Targeted Individualized Offers based on Behavior
Retailer-Driven Security Requirements
The system automates the workflow process and provides tight control on access and security based on the user's role and business affiliations. This security ensures that promotional spending is properly managed for the retailer.

    Strict security based on the user's role and business affiliations
    Management of Delivery Limits based on budget requirements or offer counts
Simplicity of Execution

    Easy to use Web Application
    Simple re-implementation of known successful programs
    Automated promotion performance reporting


 
© 2008 The Sperry and Hutchinson Company, Inc. All rights reserved.
S&H, Green Stamps, S&H greenpoints, greenpoints, and S&H Solutions are
registered service marks of The Sperry and Hutchinson Company, Inc.
YOU Technology Retail Services is a DBA of The Sperry and Hutchinson Company, Inc.
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