Digital marketing enables you to build stronger consumer relationships that are virtually impossible to build with traditional media. But to really profit from new digital media, you must understand the consumer beyond just demographics. You know the power of having granular CRM insights such as lifestyle, behavior, even purchase history to engage consumers, impact their purchase decisions, and build loyalty.
Turn insights into impact
By connecting directly with consumers using the Web, email, and mobile, as well as ready-to-go POS integrations, the uConnect consumer data solution helps you turn these new communication channels into a funnel for gathering rich consumer data. To help you get there, our solution combines a purpose-built CRM database with an experienced team of data management experts.
Build brand loyalty
For CPGs, gathering in-depth consumer data has been a difficult and costly proposition—until now. We can help you implement sweepstakes, tailored retail overlay programs, and other promotional marketing that not only drives sales and trial but simultaneously helps build a stronger consumer data store. We also have experience extending traditional media campaigns to fully digital national and regional programs that capture data from a variety of consumer touch points. This helps you build consumer profiles over time to make better marketing, merchandising, and operational decisions.
Capture unique POS shopper behavior
For retailers, we provide ready-to-go POS integrations for most mainstream systems, including IBM, NCR, Retalix, and others, that enable you to capture basket data tied to consumer loyalty accounts and feed it into your CRM. A continuous trickle-feed process captures transaction data throughout the day. Layer in the uConnect analytics and reporting features, and this new profile information will help you target top shoppers and deliver more relevant offers.
Purpose-built, not just basic CRM
Capturing consumer profile data isn’t rocket science. However, capturing the right consumer profile data can be everything. The uConnect consumer data solution was built specifically to manage consumer data essential for brand- or retailer-specific relationship marketing. Our unique data model is structured to manage hundreds of consumer data attributes on behavior, campaigns, store, and brand/products purchased as well as loyalty profile attributes including points accrual, redemptions, discounts, and promotions. You may not need that granularity to start, but it’s nice knowing you can get there when you’re ready.
Secure, cloud-based CRM
Eliminate the expense of software, hardware, and precious IT resources with the hosted uConnect consumer data solution that stores your data in a secure datacenter environment—giving you peace of mind and stretching your budgets further.